SEO & SMM Scoring 100% right is the biggest challenge for any business today.
YallaCheckInn.com OTA is the online initiative by Check INN Travel Group. YallaCheckInn.com OTA is a unique online travel agency business idea from the group who has been catering several clients in MENA. Check INN Travel Group owns and operates the only Arabic Language Travel & Tourism TV Channel. They are promoting Global Business and Leisure Travel in the world’s most lucrative outbound market. Yallacheckinn.com is linked with Check INN TV, making this combination a unique and one of its kind operation in the world.
About YallaCheckInn.com SEO & Social Media Challenges
- Check INN Travel Group is a unique travel business in the Middle East and North Africa region
- Comprising of the region’s first and the only Arabic Language Travel & Tourism TV Channel promoting Global Business and Leisure Travel in the world’s most lucrative outbound market
- Yallacheckinn.com is an OTA that is linked with Check INN TV making the combination a unique and one of its kind operation in the world
- Yallacheckinn.com offers travellers from the region a seamless travel booking facility. From Hotels and Flights to Car Rentals and Cruises – pretty much everything to do with travel in a simple three step philosophy – Search, Book and Yalla (Pack your bags and Travel).
PlanOne Media team were challenged to ensure the proper launch of the Online Travel Agency portal using the most effective digital channels. Our main objective was to drive maximum qualified leads for the portal. One of the key aspects of the launch was to creation consistent branding of the online channel across all platforms; while also positioning the portal in the right places & categories in order for users looking for travel deals to be able to find it easily.
OTA Insight
Travel & Tourism is one of the largest categories on the Google Search universe. The searches by users in this category presented some of the largest numbers of searches and opportunities for YallaCheckInn.com OTA. Middle East market was dominated by Booking.com & Hotel.com. This presented us with a big opportunity as the local/regional player who understands the local needs well and who has owned TV media channel with better rates and bigger inventory of hotels.
Idea
Optimizing the OTA by maximizing YallaCheckInn.com presences on the Google Search Engine and maximize inbound through SEO & SMO. PlanOne Media developing visuals and text ads variations for 12 destinations x 3 variations i.e. 36 creatives for social media and search each.
Results
Through an integrated SEO & Social Media campaign, PlanOne Media has managed to deliver high volume of qualified leads to the OTA resulting in a $4000 value of organic traffic within the first 3 months of the activity and over 100,000 organic traffic to the website.
Your Challenges for the Agency of the Future
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